7 Cedars
Role:
Graphic Designer, Marketing Specialist
Tools Used:
Illustrator, Photoshop, InDesign, AfterEffects, Smartsheet, Emma Email Marketing Software, ModX, HTML & CSS
overview:
In-house graphic designer and marketing specialist for 7 Cedars and their various properties, including hotel, casino, multiple restaurants, golf courses, convenience shops, and more.
Projects included digital signage and motion graphics for large environmental screens, large-scale signage and print design, web design and development, copywriting, email marketing, and more.
Approach:
Collaborating closely with the marketing director, art director, and various stakeholders across the large organization, I would design and develop various campaigns for multiple channels including the web, digital signage, menus, print materials, and more.
Outcome:
I designed and deployed an email marketing campaign for "Cyber Monday 2022" that broke hotel room sales records.
Designed and developed graphics and pages for 7cedars.com, mitigating the need for third-party developers and saving thousands of dollars.
Designed impactful print and digital materials for the hotel and casino, adhering to their new brand identity.
Analyzed web and player app analytics to improve user experience and SEO.
and more.
More:
Below: Reel of motion graphics ribbon boards displayed on large screens throughout the casino and above the slot machine banks.
